It’s a common oversight that many businesses overlook.
Your website looks great, but you haven’t taken time to look at the essentials.
Your website helps to build confidence in your business. Looks are important, but if your website doesn’t work correctly, it could reflect badly on your business.
Small mistakes can be easily overlooked, but they can do a lot of harm.
They create doubt, uncertainty and you might ultimately lose sales.
Here are my top 4 mistakes you need to avoid:
1. Not Mobile Friendly
Over 50% of website traffic is now viewed on mobile phones.
You need to ensure your website looks good and performs on smaller screens.
Google has recently adopted a “mobile first” approach meaning they look at your mobile view first and prioritise that for the rank and index of your website.
Enter your website here to see how Google views your website in mobile.
2. Slow Website
If it takes too long for your pages to load your visitors are more than likely to get bored and look elsewhere.
Slow websites can also lead to increased bounce rates and fall in Google’s search engine ranking.
There’s lots of quick fixes you can do to make your website load faster. On this link you check your speed and identify any problems.
3. No Padlock
The internet is fully of dodgy websites. When your customers visit yours they should feel safe and secure.
That’s why browsers show if you have a valid SSL certificate or not.
SSL (Secure Sockets Layer) is technology that ensures all data passed through the visitor’s browser and your web server stays private.
If you don’t have one you could potentially put your customers off. They might feel cautious entering their personal information or even dealing with you. And you won’t be surprised to hear Google prefers websites that have a SSL certificate.
But that’s not all, if you have a certificate, you need check if all your website elements are secure – as one wrong upload may knock it out.
Click here for a tool that will check everything for you.
4. No Custom 404 Page
If you haven’t seen one before, a 404 page tells your website visitors that the link they have opened is unavailable.
404 can kill all your hard work and can bounce visitors off your website.
It may be a link to a page that’s moved, the url is broken or they made an error and mistyped your website address.
Ideally, people should never see this page. But it’s an opportunity to build trust, showcase your personality and keep people on your website. That’s exactly what big brands do.
You can check your website’s 404 page by adding /404.html to your main website address, as an example mine is: https://nicolakemp.online/404.html
So what next…
Well, this is just the tip of the iceberg, but believe me it will make real difference if you can rectify any of these problems.
Contact me to request a FREE website review and I’ll look at your website’s performance. Giving you tips and solutions that will make a huge difference to your business.
In the meantime, here’s an recap of my favourite tools so you can check any mistakes you may need to avoid:
1. Discover how mobile friendly your website is at: https://search.google.com/test/mobile-friendly
2. Test your website speed at https://gtmetrix.com
3. View and scan your website’s security at https://www.whynopadlock.com
4. Check your website’s 404 page by adding /404.html to your website address, as an example mine is
A professional website, backed with strategy. Everything is tailored to your business and easy for you to manage.
A brand that you’ll love. An inspiring and future-proof brand identity that connects with your audience.
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With over 20 years’ experience in the field of marketing and digital strategy , I bring a wealth of knowledge and experience to enable ambitious business owners to showcase their business at it’s very best. Professional design teamed with strategy that delivers results.